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Rapid Rise of Esports Broadcasting

Rapid Rise of Esports Broadcasting as Esports has exploded from nichehobby to mainstream entertainment. It rivals traditional sports, evidenced by escalating media rights deals now reaching hundreds of millions annually. As the audience expands, digital streaming has become the dominant…

Pluto TV launches Australia

Pluto TV launches Australia - Pluto TV, Paramount’s free streaming television service, is to launch in Australia from the end of August. Comprising more than 50 free ad-supported TV (FAST) channels, Pluto TV will be sold as a dedicated branded area within Paramount…

What is addressable advertising?

What is Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data…

What is Streaming TV?

What is Streaming TV The Future of Broadcasting has arrived. View TV Cloud has delivered an amazing service delivering platforms such as Kapang What is Streaming TV? Streaming TV is a way of watching television content over the internet, without…

What is an MVPD / vMPVD?

MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What…

FAST Channels change broadcast landscape

FAST Channels change broadcast landscape - A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value…

INTROUBLE Insight Rebrand

Senior Digital Director Daniel Lannon Led and Completed the Rebrand of the Acquired Xtreme Sports Social Media Channels to INTROUBLE to fit with Company Branding. JUNE 27, 2022 (Amsterdam, June 24th, 2022) Insight TV, the leading millennial-focused global channel operator and…

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…

Life in the FAST Lane

FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable…

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